Lauren is a creative professional with 14 years' experience in design team leadership & establishing organizational excellence.
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Lauren is an Art Director and Creative Producer with 14 years of experience in agency and in-house design environments, with a specialty in SaaS, product, and digital campaigns from concept to deployment. Her career has led her primarily to the medical & science fields, with brief detours into food & beverage advertising and higher education. Much like the agencies comprising her experience, she's tried a little bit of everything!
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She currently serves as Project Manager for the in-house creative agency at Fresenius Medical Care, courtesy of Cella by Randstad, leading the daily operations for a team of 32 and leveraging her extensive creative background to make daily life easier for both stakeholders and designers.
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Earlier in her career at AccuWeather, she received recognition as the sole UX and UI architect for the enterprise-level SaaS SkyGuard app, successfully capturing CEO vision after multiple attempts over 10 years of iteration, contributing to over $10M in new business for enterprise-level meteorologists.
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In the past, she led design of immersive brand experiences at pharmaceutical tradeshows for notable clients Novartis, Boehringer Ingelheim, Eisai, and others. She was the recipient of multiple industry awards for her unique blend of visually impactful medical illustration and attractive touchscreen programs that aided caregiver retention. She also previously designed college textbooks, where she was first asked to freehand digitally painted medical illustrations for AACR's Cancer Discovery journal.
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She graduated from The College of New Jersey in 2011 with a BFA in Graphic Design and a minor in Japanese language. In her spare time, Lauren likes to digitally paint, run her self-taught photography business, and sew reproductions of outfits from her favorite video games...and see too many Broadway shows.
To start a conversation, email her at laur.mcfadden [at] gmail.com.
